About Thinc Strategy
Guidance Grounded in Experience
Our team brings firsthand experience as business owners, executives, and operators who understand what’s at stake because we’ve faced those decisions ourselves.
Why Thinc?
Experience Matters When the Stakes Are High
The decisions surrounding growth, performance, and transition can have a lasting impact on your business, employees, and future. Our team brings real-world experience and practical insight to help leaders navigate those moments with clarity and confidence.
Our values are the foundation of every thing we do at Thinc Strategy.
Trust
Trust is the foundation of our relationships, both with our clients and within our team. We hold ourselves to the highest standards of integrity, accountability, and transparency.
Innovate
We embrace a spirit of innovation in everything we do. We strive for efficiency improvements, constantly seeking new approaches and solutions to deliver exceptional results.
Team
Collaboration and teamwork foster a work environment that promotes professional development and growth opportunities, nurturing our team members' potential so they can deliver the highest level of client service.
Knowledge
Committed to continuous growth and improvement. We actively seek to understand, research, and learn. We value listening and delivering on our promise to offer optimal solutions informed by our deep knowledge and expertise.
Sustainable
We believe in rewarding results and planning for sustainable growth. We strive to create value for our clients and our team.
Our team
Meet the Team
Cindy Anderson
CPA, NACD.D
Founder
Cindy Anderson
Founder
Cindy built a successful career over 25 years as a CPA, CFO, and CEO serving small, mid-size and Fortune 500 clients with global operations, ranging from sophisticated start-ups to billion-dollar enterprises.
Based on that deep expertise, Cindy founded Thinc Strategy to help business leaders and their management teams intentionally define, expand and realize their value. Having owned six successful privately held companies herself, Cindy has lived the risks and rewards of building, leading and transitioning a business, and she knows how to find the opportunities buried in the challenges.
Cindy is a seasoned speaker and facilitator on the topics of growth, performance, leadership, mergers and acquisitions, strategy, finance and management development.
Kelli Snider
CPA
President, Partner
Kelli Snider
President, Partner
Kelli serves as the President, providing clients with the knowledge and tools they need to make effective decisions. Her aptitude for financial analysis allows her to analyze client financials and identify changes that can add value. Kelli lays the foundation for an honest, trusting relationship with clients where outside feedback can lead to measurable results. Her expertise in managed services as well as client facing allows her to maintain a balance between client satisfaction while adding financial value, leadership insight and operational efficiency.
Josh Rubin
CPA
Director of Thinc Finance
Josh Rubin
Director of Thinc Finance
Josh Rubin is a highly accomplished Director of managed services at Thinc, with a strong background in audit and financial reporting. Bringing years of experience from working at reputable small to mid-size public accounting firms, Josh has acquired a deep understanding of financial processes, internal controls, and reconciliations. His meticulous attention to detail ensures accurate and comprehensive financial reporting for clients. Josh possesses exceptional communication skills and a natural ability to collaborate with clients and teams. He consistently strives to provide the best possible deliverables, ensuring a positive experience for all clients.
Sophia Gilbert
MBA
Marketing & Branding Manager
Sophia Gilbert
Marketing & Branding Manager
Sophia is a marketing and business professional with a Master’s in Business Administration and expertise in brand development, website design, digital marketing, and data analytics. She specializes in helping businesses elevate their brands through strategic positioning, compelling visual design, and data-driven marketing initiatives. By combining creativity with analytical insight, Sophia helps organizations strengthen their market presence, enhance customer engagement, and support long-term growth objectives.
Ryan Conrad
CPA
Senior Financial Analyst
Ryan Conrad
Senior Financial Analyst
Ryan is a Certified Public Accountant in North Carolina with a Master’s in Accounting from UNC Kenan-Flagler Business School and nearly two years of public accounting experience spanning audit, financial reporting, and analysis. He has led engagements across financial services, real estate, lending, and gaming, giving him a broad understanding of the financial challenges clients navigate. Ryan’s attention to detail and strong communication skills make him a dependable resource for delivering clear, accurate financial results.
Karen Albritton
Advisor
Karen Albritton
Advisor
Karen is an advisor to business leaders and boards of directors, helping them drive organizational performance and growth. Prior to joining Thinc Strategy, Karen spent over 20 years in executive leadership roles with professional services firms such as Ketchum, Capstrat, and McKinney. In a decade as Capstrat President and then CEO, she helped grow the agency from a 20-person firm into an award-winning market leader with an entrepreneurial, client-focused culture.
Marc Rubin
MBA, CPA
Advisor
Marc Rubin
Advisor
Marc Rubin is deeply focused on building scalable finance and accounting infrastructures for technology startups, partnering closely with leadership teams as they navigate growth, fundraising, IPOs, and acquisitions. His hands-on entrepreneurial experience leading businesses through every stage of the corporate lifecycle brings a practical and strategic perspective to clients.
Marc specializes in designing operational processes across accounting, finance, and human resources while delivering clear, actionable financial insights to executive teams and investors. Throughout his career, he has served as Chief Financial Officer and Chief Accounting Officer for several high-growth startups, contributing to two successful IPOs and multiple acquisitions.
